About JouleFuel

derived from goodness

The Philosophy

Many people describe JouleFuel™ as a meal or general food replacement. That’s technically accurate, of course, but JouleFuel™ has a deeper meaning to me.

I believe that consuming JouleFuel™ goes beyond daily nutrition and has become a part of the way I live. It’s what I call the JouleFuel lifestyle.

 

At its simplest form, the JouleFuel lifestyle is about self-improvement. I’m not attempting to claim that drinking JouleFuel™ will drastically improve your life. I don’t think that’s something that can be responsibly claimed about any product. But as part of a lifestyle change, or even just a lifestyle tweak, drinking JouleFuel™ brings awareness to all of the other choices you make every single day.

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Think of the days you start by getting up and going for a jog. That simple action sets the tone for the entire day. It makes you more likely to prepare a healthy lunch instead of ordering take-out, to read a newspaper on the commute instead of cruising Facebook, to take the stairs instead of the elevator. That’s the kind of effect replacing an inconvenient meal with JouleFuel™ can have.

I haven’t always had the “JouleFuel lifestyle” mindset, but these days I love the concept of continuing to make small improvements in all facets of my life. For me, this includes exercise, diet, work, knowledge and relationships. Concentrating on taking one small positive step at a time has brought a sense of purpose to all of these areas.

Think of the days you start by getting up and going for a jog. That simple action sets the tone for the entire day.

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