Why we created JouleFuel™

You might be thinking that we created JouleFuel™ because we became obsessed by the process of perfecting a whole foods-derived meal replacement. But no! That wasn’t why! It was worth it, though.

Basically, we wanted an easy way to ensure that we can always have a healthy, balanced diet. Between work, family, relationships, pets, hobbies, commuting, and various other commitments, no matter how hard we tried, it just wasn’t easy to find something healthy to eat at each meal. Let alone to make sure we received a balanced blend of nutrients throughout the day.

The existing options wouldn’t do

We liked the idea of soylent, of course. However, if we were going to be using a meal replacement as a major food source, we wanted to feel good about every single ingredient, and we just couldn’t do that with the options that were available to us.

So we set out to create a nutritionally-balanced meal replacement that was largely derived from whole food sources like oats, brown rice, seeds and almonds. And that’s what we did. We powered it up with whey protein, enriched it with vitamins and minerals, and now we have a meal replacement that we not only religiously use ourselves, but are proud to offer to our customers.

Running on an even keel

One of the other things we wanted to do with JouleFuel™ was to eliminate the energy swings that can go along with traditional eating. We didn’t want to deal with mid-afternoon slumps anymore, nor did we want to deal with the uncomfortable feeling of being extremely hungry or overly full. JouleFuel™ provides an easy way to have consistent energy, and that’s something that anyone can appreciate. At least we think so. Try it out and let us know.

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